Program Overview
This 6-week cohort program is designed for a select group of 10 Founders and CEOs from diverse industries to learn and apply The Priority Sale methodology. Through a combination of interactive workshops, practical exercises, peer collaboration, and individual coaching, participants will develop the skills necessary to enhance their sales approach and drive business growth.
.png)
Week 1: Introduction to The Priority Sale
-
Objective: Understand the fundamentals of The Priority Sale methodology.
-
Activities in Breakout Groups: Share current pitch or value proposition. What would you say if you had 60 seconds in front of an ideal prospect?
-
Overview of The Priority Sale concepts and importance.
-
Group discussion on current sales challenges faced by participants.
-
Establish cohort goals and expectations.
-
Deliverables: Participants create a personal action plan outlining their objectives for the program.
.png)
Week 2: Identifying Customer Priorities
-
Objective: Learn how to identify and prioritize customer needs.
-
Activities in Breakout Groups: Share insights on target customer profiles and their priorities. Brainstorm what problem or threat do you solve?
-
Workshop on techniques for uncovering customer priorities.
-
Group exercise: Share insights on target customer profiles and their priorities.
-
Deliverables: Each participant develops a priority map for their target customers.