--- title: "Margin Warfare: How Human Sellers Can Outsmart AI" description: Empower your sales team to outsmart AI in margin warfare. Join our webinars to discover the key steps they might be missing. Register now! --- [![revCollective_whiteLogo_300px](https://therevcollective.com/hs-fs/hubfs/revCollective_whiteLogo_300px.png?width=150&height=47&name=revCollective_whiteLogo_300px.png)](https://www.therevcollective.com?hsLang=en) - [Who We Are](https://therevcollective.com/about-the-rev-collective) - [Sales Enablement](https://therevcollective.com/sales-enablement) - [The Priority Sale](https://therevcollective.com/the-priority-sale) - [Speaking Opportunities](https://therevcollective.com/kristin-westberg-keynote-speaker) - [Blog](https://therevcollective.com/blog) - [Webinars](https://therevcollective.com/margin-warfare-how-human-sellers-can-outsmart-ai) Open main navigation Close main navigation - [Who We Are](https://therevcollective.com/about-the-rev-collective) - [Sales Enablement](https://therevcollective.com/sales-enablement) - [The Priority Sale](https://therevcollective.com/the-priority-sale) - [Speaking Opportunities](https://therevcollective.com/kristin-westberg-keynote-speaker) - [Blog](https://therevcollective.com/blog) - [Webinars](https://therevcollective.com/margin-warfare-how-human-sellers-can-outsmart-ai) # Margin Warfare: # How Human Sellers Can Outsmart AI  As AI transforms the sales landscape, the role of human sellers has never been more crucial. Join us for this six-session webinar series to learn how to safeguard your margins, harness unique human selling strengths, and excel in this changing environment.   Led by experts [Kristin Westberg](https://www.linkedin.com/in/kristinj1/) of The Rev Collective and [Bryan Gray](https://www.linkedin.com/in/bryansgray/) of Revenue Path Group, this series will equip you with the tools and insights needed to stay competitive and irreplaceable.   ![Your Sales Team Holds the Key to Future Margins – Are They Ready?](https://therevcollective.com/hs-fs/hubfs/2461805_TRCBlogHeaderGraphics-02_091624-1.png?width=1080&height=1080&name=2461805_TRCBlogHeaderGraphics-02_091624-1.png "Your Sales Team Holds the Key to Future Margins – Are They Ready?") - The impact of commoditization, compressed selling time, and consensus decision-making - The concept of above and below the line margin; there is no more margin to squeeze from operations - How sales teams win or lose margin during the 2 moments of truth [Watch the Session](https://us05web.zoom.us/webinar/register/WN_g6YkCk8nSUKRnjetbL68pA) ![The Three Most Important Steps Your Sales Team is Missing](https://therevcollective.com/hs-fs/hubfs/2461805_TRCBlogHeaderGraphics-02_091624%20(2).png?width=1080&height=1080&name=2461805_TRCBlogHeaderGraphics-02_091624%20(2).png "The Three Most Important Steps Your Sales Team is Missing") - Learn The Priority Sale approach - Develop the tools to engage your prospect’s primitive brain - Gain the skills to access prospects at higher levels [Watch the Session](https://us06web.zoom.us/rec/share/_3wFCxOfyaDWPo9ZsgbhPzhKkK7eD6rVc8GZiksG76L0clg545jraELgtLbzGscT.CX1Jbu1uRef-MyzX) ![Your Sales and Marketing Efforts are Unintentionally Collapsing Your Margins](https://therevcollective.com/hs-fs/hubfs/2461805_TRCBlogHeaderGraphics-02_091624%20(3).png?width=1080&height=1080&name=2461805_TRCBlogHeaderGraphics-02_091624%20(3).png "Your Sales and Marketing Efforts are Unintentionally Collapsing Your Margins") - Sales and marketing at scale have oversaturated all channels, overwhelmed your prospects, and driven up costs - Data insights are driving all of your competitors to target the same prospects as you - Your prospects are ignoring you and think you’re the same as everyone else [Watch the Session](https://us06web.zoom.us/rec/share/cC7V4h0UpF_G91yfbwQab8oP5fd4MSIIHJcg4gBxQAaT7ZNNanm-K_hfnyg8lp0L._snJfIpkx7Ql-rR0) --- ![Where is there room for human sellers and marketers in the age of AI?](https://therevcollective.com/hs-fs/hubfs/2461805_TRCBlogHeaderGraphics-02_091624%20(3)-1.png?width=1080&height=1080&name=2461805_TRCBlogHeaderGraphics-02_091624%20(3)-1.png "Where is there room for human sellers and marketers in the age of AI?") - Why human sellers and marketers are still essential in the age of AI - Key skills needed for sales and marketing professionals to complement AI agents - How to maintain a competitive edge with a human touch [Watch the Session](https://us06web.zoom.us/rec/share/NTv-rwsYNxNGcHKceYwgKoC2rChzKcYbjy-_Nko_mM_iUXh_hN37wyFCYVh0-lZn.ZJXtj70fbnZ5YVoY) ![Humans and bots selling together: the blended sales organization of the future](https://therevcollective.com/hs-fs/hubfs/2461805_TRCBlogHeaderGraphics-02_091624%20(5).png?width=1080&height=1080&name=2461805_TRCBlogHeaderGraphics-02_091624%20(5).png "Humans and bots selling together: the blended sales organization of the future") - The role of the human seller in the age of AI - The role of AI in sales and how it affects revenue and margins - How to develop and train your team to adopt this hybrid model [Watch the Session](https://us06web.zoom.us/rec/share/xLM2rBlpFH1k5TtG8zrdUyI5srDB7R98T5Z1YjVPawI8Hv2H5feGqVBf-BKNN0Pq.RtF7gkAOOS99vOq1) ![2025 Uncovered: The Four Things Experts Won't Tell You](https://therevcollective.com/hs-fs/hubfs/2461805_TRCBlogHeaderGraphics-02_091624%20(4)-1.png?width=1080&height=1080&name=2461805_TRCBlogHeaderGraphics-02_091624%20(4)-1.png "2025 Uncovered: The Four Things Experts Won't Tell You") - Emerging trends and overlooked shifts impacting sales  - Preparing for the unexpected technological advancements - Adopting the new paradigm for sellers while others are stuck in the past   [Watch the Session](https://youtu.be/cbK1AAQ_NPQ) --- ### Questions about the series? 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