Meet The Rev Collective

Our Story
We’re a team of experienced sales strategists, leaders, and enablers united by one mission: to help sellers win earlier, influence deeper, and grow with greater margin. With decades of combined experience in B2B sales, marketing, and revenue leadership, we bring practical insights and proven methods to every engagement.
We don’t just teach sales, we transform the way teams think about it. Whether through workshops, coaching, or consulting, we equip modern sellers with the mindset, tools, and confidence to lead meaningful conversations that drive results.
Foundational
Values
Mindset Matters
We believe skills follow mindset. When sellers approach each conversation with purpose, curiosity, and confidence, they lead more effectively—and win more often.
Micro is Macro
Small changes compound. Precision in how we ask questions, structure calls, or follow up creates outsized results over time.
Radical Collaboration
Sales is a team sport. We work across silos and perspectives, knowing that the best outcomes come from alignment, not ego.
Visionary Realism
We think big, but we build grounded strategies. Every bold idea is backed by systems, data, and execution that make it real.
Double Vision
We keep one eye on near-term outcomes and the other on long-term growth. It’s how we help clients win now—and stay ahead.
Our Team
Kristin Westberg
Chief Sales Enabler
Kristin is a sales enablement expert, dynamic speaker, and seasoned sales leader specializing in developing go-to-market strategies, optimizing revenue operations, and equipping sales teams with the approach, skills and tools needed to win. With a proven track record of driving revenue growth and operational excellence across industries, she empowers sales organizations through training, coaching, and transformative enablement strategies that maximize margin and accelerate success.
Ariana Garcia
Chief Marketing Officer
Ariana has over a decade of experience and has navigated every facet of marketing and revenue operations across diverse industries. She has driven substantial revenue growth, with tens of millions of dollars attributed to her strategic initiatives. Ariana specializes in CRM architecture, digital strategy and integrated campaigns that align marketing with sales to maximize ROI. Her expertise spans B2B and B2C, from scaling startups to leading enterprise transformations. Ariana empowers marketing teams to move fast, stay focused, and turn strategy into measurable results.
Allan Talusan
Chief Creative Officer
Allan builds compelling branding strategies that create momentum and precision for their marketing and revenue initiatives. He has had a career steeped in marketing leadership and specializes in driving momentum and precision. With deep roots in design and brand strategy, Allan transforms abstract ideas into high-impact creative that moves people to act. He’s led brand overhauls, launched award-winning campaigns, and unified fragmented messaging into cohesive brand experiences.