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HOW WE Think

Our insights and strategies to redefine selling in a changing world

The Three Deadly C's

Are you stuck in a race to the bottom, fighting for margins and struggling to stand out? Today's decision-making teams are bigger, more informed, and ignoring your sellers until the very end of their buying journey. Watch this video to learn about the 3 Deadly C’s that are driving this challenge—and how to break free with a winning strategy.

The Two Moments of Truth

Winning in sales comes down to The Two Moments of Truth. The first is the procurement sale, where buyers are already shopping and sellers face price wars with reduced margins. The second is the priority sale, where sellers engage prospects early, create demand, and secure higher margins. This video explains how to equip your team to excel in both moments by aligning with buyer priorities and standing out from the competition.

The Buying Journey

Are your sellers entering too late in the buying journey, competing on price, and losing margin? Today’s decision-making teams are bigger, more informed, and often ignore salespeople until 83% of their buying journey is complete. Watch this video to learn how to overcome this challenge, gaining access to and influence with higher level prospects to drive higher margins with The Priority Sale.

QUESTIONS ABOUT THE PRIORITY SALE?